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Price DM template

Copy-ready Instagram DM templates to answer "price?" comments automatically, in English and Hinglish, with a setup guide and mistakes to avoid.

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Available free during Early Access. Messaging rules and technical limits apply.

When to use the price dm template

When someone comments "price?" under a Reel, they are close to buying. A good price DM states the number first, says what is included and gives exactly one next step. Use these templates as a starting point and replace the bracketed parts with your own details.

  • Your product has a fixed price that you are happy to show in a DM.
  • You get the same "price?" or "rate?" comment on most product Reels.
  • You want a short price list for a range, not a single number.

Keyword ideas for the trigger (up to 20 per automation):

  • PRICE
  • PRICES
  • RATE
  • COST
  • KITNE KA

Copy-ready templates

Replace the [bracketed] parts with your own details. {first_name} is filled in with the person's first name inside InboxLoop. Messages can be up to 1,000 characters.

English

Fixed price

128 characters

Hi {first_name}! [Product] is [price]. It includes [what is included]. Tap below to order, or reply here if you have a question.

Price list

130 characters

Thanks for asking, {first_name}! Here is our current price list for [category]. Each button opens the full details for that range.

Price on request

161 characters

Thanks for asking, {first_name}. Pricing for [service] depends on [what changes the price]. Tap below to share a few details and we will send you an exact quote.

Hinglish

Fixed price

168 characters

Hi {first_name}! [Product] ki price [price] hai. Isme [kya-kya milega] included hai. Order karne ke liye neeche button dabaiye, koi sawaal ho to yahin reply kar dijiye.

Price list

122 characters

Thanks for asking, {first_name}! Ye rahi [category] ki current price list. Har button par us range ki poori detail milegi.

Quote chahiye

167 characters

Hi {first_name}, [service] ki price [kis cheez par depend karti hai] par nirbhar karti hai. Neeche form mein 2-3 details bhej dijiye, hum aapko exact quote bhej denge.

The caption and the public reply

Caption line

Comment PRICE and I will send the price and details to your DMs.

Say the keyword out loud in the Reel too, and write it exactly as the automation expects it.

Public reply variations

Sent! Check your DMs for the price.

The price is in your inbox now. Check message requests too.

Done! Details are on their way to your DMs.

InboxLoop can rotate up to five public replies so the comments do not all look the same.

Set it up in InboxLoop

Flow used: Comment to DM. InboxLoop is free during Early Access, with unlimited automations.

  1. Create a Comment to DM automation and select the Reel or post that shows the product.
  2. Add the keywords people actually type, such as PRICE, RATE and COST. A trigger takes up to 20 keywords.
  3. Add two or three public reply variations so the comment section does not look copy-pasted.
  4. Write the DM from the templates above and add up to three link buttons. To show several products at once, use a product carousel with up to 10 cards.
  5. Preview, publish, and test from a second account before you promote the Reel.
Get Started Free Full comment-to-DM setup guide

Mistakes to avoid

  • Quoting a price that changes often. For items such as gold jewellery, link to a live page instead of fixing a number inside the message.
  • Sending a price with no way to act on it. Always add a button to the order or enquiry page.
  • Turning on "any comment" so compliments get a price message too. Use keywords.
  • Writing a long message. Price, what is included and one button is enough.

Using an official tool does not remove the need to follow Meta's messaging rules. Read our automation safety guide before you publish.

Questions about this template

Should the price be in the DM or in the caption?

If the price is fixed and you are comfortable showing it, a DM keeps the Reel clean and still gets the answer to the person who asked. If the price depends on options, send a price list or a quote form instead.

Can I send prices for several products in one DM?

Yes. A product carousel in InboxLoop holds up to 10 cards, each with an image, title, price and up to three buttons. Prices are text you type, so keep them updated.

Does {first_name} work in the message?

In Comment to DM messages, yes. InboxLoop replaces it with the person's first name. It is not supported in Email Collection messages.

More DM templates and use cases

Related templates

For your business

Start with one conversation

Make your next reply more useful.

Connect an Instagram Professional account, preview your workflow and test it before using it with your audience.

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Free during Early Access, not a lifetime pricing commitment.