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Booking and appointment DM template

Instagram DM templates for appointment and booking requests, with a booking-link button, a reminder and Hinglish versions for service businesses.

Get Started Free

Available free during Early Access. Messaging rules and technical limits apply.

When to use the booking and appointment dm template

People who ask to book are ready to act, but a long back-and-forth about dates loses them. A booking DM sends the booking page straight away and sets expectations about confirmation. Keep sensitive details out of comments and in your booking form.

  • You run a salon, studio, clinic, coaching practice or any appointment-based service.
  • You announce limited slots in a Story or a Reel.
  • You want the person to pick a time on your own booking page.

Keyword ideas for the trigger (up to 20 per automation):

  • BOOK
  • SLOT
  • APPOINTMENT
  • DATE
  • CONSULT

Copy-ready templates

Replace the [bracketed] parts with your own details. {first_name} is filled in with the person's first name inside InboxLoop. Messages can be up to 1,000 characters.

English

Booking link

105 characters

Hi {first_name}! You can pick a time that suits you on our booking page. Tap below to see the open slots.

Limited slots

152 characters

Thanks for your interest, {first_name}! We have a few slots this week. Tap below to see what is open. Slots are confirmed once you complete the booking.

Details first

159 characters

Thanks, {first_name}. To check availability, please fill in the short form with your preferred date and the service you need. Our team will confirm personally.

Hinglish

Booking link

130 characters

Hi {first_name}! Aap apne suitable time par booking page se slot chun sakte hain. Open slots dekhne ke liye neeche button dabaiye.

Limited slots

158 characters

Interest dikhane ke liye shukriya, {first_name}! Is hafte kuch slots bache hain. Neeche button se dekhiye. Booking complete hone par hi slot confirm hota hai.

Pehle details

155 characters

Shukriya, {first_name}. Availability check karne ke liye chhota sa form bhariye jisme aapki preferred date aur service ho. Hamari team khud confirm karegi.

The caption and the public reply

Caption line

Comment BOOK and I will send you the booking page in your DMs.

Say the keyword out loud in the Reel too, and write it exactly as the automation expects it.

Public reply variations

Booking details are in your DMs!

Sent! Check your DMs for the booking page.

Done! The slots are in your inbox.

InboxLoop can rotate up to five public replies so the comments do not all look the same.

Set it up in InboxLoop

Flow used: Comment to DM or Story Reply. InboxLoop is free during Early Access, with unlimited automations.

  1. Create a Comment to DM automation for a Reel, or a Story Reply automation for a Story that announces slots.
  2. Add the keywords BOOK, SLOT and APPOINTMENT, and a Story keyword if you use Stories.
  3. Write the DM and add the booking page as a link button. Turn on tracking to see how many people opened it.
  4. Optionally add a follow-up message for people who did not open the link, up to 23 hours later.
  5. Pause the automation when the slots are full, and test from a second account before you announce.
Get Started Free Full comment-to-DM setup guide

Mistakes to avoid

  • Promising a confirmed slot in the DM. Say that the slot is confirmed after the booking is completed.
  • Collecting health, legal or other sensitive details in comments. Keep them in your booking process.
  • Leaving the automation running after the slots are full. Pause or update it.
  • Sending a long message about pricing and policies. Link to a page that holds them.

Using an official tool does not remove the need to follow Meta's messaging rules. Read our automation safety guide before you publish.

Questions about this template

Can InboxLoop take the booking itself?

No. InboxLoop sends your booking page or form. Scheduling and confirmation stay with your own booking tool or your team.

Can I use it for Story replies?

Yes. A Story Reply automation can start when someone replies to a selected Story, for example "Reply SLOT for this week's openings".

Is it suitable for medical or legal services?

Use it only for general information and routing to your official booking or intake process, and follow the advertising rules that apply to your profession.

More DM templates and use cases

Related templates

For your business

Start with one conversation

Make your next reply more useful.

Connect an Instagram Professional account, preview your workflow and test it before using it with your audience.

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Free during Early Access, not a lifetime pricing commitment.