Instagram product carousels, inside your DMs

From a comment to a collection

A plain link works for one destination. A carousel helps when someone needs to choose. Present several products inside the conversation, then send the person to the destination they select. The example below uses fictional products and a simulated conversation.

1. 01
   Comment contains DETAILS

   Selected Instagram Reel

2. 02
   Send opening message

   Continue after the person taps its button

3. 03
   Present product choices

   Images, details and destination buttons

4. 04
   Review tracked clicks

   Interest signals, not confirmed sales

InboxLoop demo Instagram DM preview

Here are the details you requested.

Everyday collection

$49 - A closer look at the new collection.

View product

1 / 2

Illustration of a supported carousel message.

Build the conversation in order

1. Select a supported automation template, choose its media or event, and configure the keyword trigger where applicable.
2. Configure the reply. Comment-to-DM uses an opening-message button; the person must interact before the rest of that workflow continues. Add a follow gate only when it fits the experience.
3. Enable product carousel. Choose saved products or add a product manually, then review its image, title, optional price and description.
4. Add destination buttons and enable tracking for the links you want to measure. Use valid HTTPS destinations you control or have permission to share.
5. Preview the message, publish, and test with a consenting account. Confirm the card order, destinations and actual execution status.

What each carousel can contain

These are the current InboxLoop builder and backend validation limits, not universal Instagram sending allowances.

Product cards

Up to 10 per carousel.

Image and title

An image and a product title up to 80 characters.

Optional price

A display text field up to 5 characters. It does not calculate tax, inventory or checkout totals.

Optional description

Up to 75 characters. Price, separator and description together must fit the 80-character subtitle limit.

Destination buttons

1 to 3 per product. Each label is up to 20 characters and each destination must use HTTPS.

Link tracking

An optional setting on supported destination buttons. See clicks after a real message interaction.

Use the space for a real decision

Know where the feature stops

The carousel presents information and links. It does not provide native checkout, automatic catalogue synchronization, stock management or purchase attribution. Maintain product details yourself. Sending also depends on an eligible conversation, permissions and platform rules; a comment is not permission for unlimited follow-ups.

Questions about product messages