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InboxLoop / Instagram workflows

Email collection DM template

Instagram DM templates to ask for an email address, handle a wrong format and say thank you, in English and Hinglish, with setup steps and consent tips.

Get Started Free

Available free during Early Access. Messaging rules and technical limits apply.

When to use the email collection dm template

Collecting an email inside a DM works best when the person knows why you are asking and what they get. An Email Collection flow asks for the address, checks that it looks valid and stores a valid address with the contact. Messages in this flow cannot use the person's name.

  • You want to build an email list from Instagram comments.
  • You send a newsletter, launch updates or a free resource by email.
  • You want a validated address saved with the contact, not typed into a comment.

Keyword ideas for the trigger (up to 20 per automation):

  • EMAIL
  • GUIDE
  • LIST
  • JOIN
  • SUBSCRIBE

Copy-ready templates

Replace the [bracketed] parts with your own details. {first_name} is filled in with the person's first name inside InboxLoop. Messages can be up to 1,000 characters.

English

The ask

109 characters

Great! Reply with your email address and we will send you [what they get]. We will only use it for [purpose].

If the email looks wrong

102 characters

That email does not look quite right. Please check it and send it again, for example name@example.com.

Thank you

110 characters

Thank you! We have saved your email. Your [what they get] is on its way. Reply here any time if you need help.

Hinglish

Email maangna

121 characters

Badhiya! Apna email address yahin reply kariye, hum aapko [kya milega] bhej denge. Email sirf [purpose] ke liye use hoga.

Email galat ho

89 characters

Ye email theek nahi lag raha. Ek baar check karke dobara bhejiye, jaise name@example.com.

Thank you

120 characters

Shukriya! Aapka email save ho gaya hai. Aapka [kya milega] jaldi hi aayega. Koi madad chahiye to yahin reply kar dijiye.

The caption and the public reply

Caption line

Comment EMAIL and I will ask for your address in the DMs so I can send you the [resource].

Say the keyword out loud in the Reel too, and write it exactly as the automation expects it.

Public reply variations

Check your DMs, I sent a quick question!

Sent! Reply in your DMs with your email.

Done! Look in your DMs or message requests.

InboxLoop can rotate up to five public replies so the comments do not all look the same.

Set it up in InboxLoop

Flow used: Email Collection. InboxLoop is free during Early Access, with unlimited automations.

  1. Create an Email Collection automation and choose the post or Reel.
  2. Add the trigger keywords, such as EMAIL and LIST.
  3. Write the ask, the "invalid email" message and the thank-you message. Do not use the first-name or username tokens in these messages, because they are not supported here.
  4. Optionally add a follow check before the ask and a follow-up after it, then publish.
  5. Test by sending a wrong email and a valid one from a second account, and check the contact record.
Get Started Free Full comment-to-DM setup guide

Mistakes to avoid

  • Not saying why you want the email. Say what the person receives and how you will use it.
  • Asking for the email before delivering anything. Where possible, deliver first or promise something specific.
  • Sending marketing emails without following applicable email and privacy rules. Link your privacy policy and give an easy way to opt out.
  • Using a first-name token in these messages. The builder blocks it in this flow.

Using an official tool does not remove the need to follow Meta's messaging rules. Read our automation safety guide before you publish.

Questions about this template

Does InboxLoop validate the email?

Yes. It checks that the reply looks like a valid email address, asks again if not, and stores a valid address with the contact.

Can I also collect a phone number?

A phone request is supported as an optional step, with the same rule that personalisation tokens are not available in those messages.

Where do the emails go?

They are stored with the contact in InboxLoop, where you can review them in the contact record. Review the privacy policy for how data is handled.

More DM templates and use cases

Related templates

For your business

Start with one conversation

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Connect an Instagram Professional account, preview your workflow and test it before using it with your audience.

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